The detergent category communication has undergone a huge shift in the last couple of years. In a category where dirt and stains have always been portrayed as undesirable, Surf Excel’s ‘Daag Ache Hain ...

There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

New Delhi: Hindustan Unilever Limited (HUL) on Friday said its laundry detergent brand, Surf excel has crossed the $1 billion turnover mark, becoming the first brand in the company’s portfolio to ...

Surf Excel’s decade long campaign, Daag Acche Hain, has taken a new shape in Haar Ko Harao. The new philosophy is an extension of the ‘Dirt is Good’ philosophy taking foward Surf Excel’s brand journey ...

Surf Excel - the popular detergent brand from the market leader Hindustan Unilever (HUL) - has turned into a $1 billion brand by annual sales. According to the Mumbai-based local subsidiary of the ...

The Surf Excel Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. Surf Excel, the detergent brand which is known for its heartwarming ...

New Delhi: Surf Excel, the detergent brand from Hindustan Unilever Ltd (HUL) stable, which advocated that soiling one's clothes is good if it is for a good cause, is back with a fresh take on failure ...

Surf Excel continues to play with its ‘dirt is good’ philosophy to demonstrate values we can adopt from children. Its new TVC welcomes Ramazan by reminding us that a small neki can go a long way. With ...

As the vibrant festival of Holi began, with colours and water guns being sprayed in the air, an important message started making waves on social media—urging people to celebrate responsibly by keeping ...

HUL decided to take the ‘premiumisation’ route, which meant pushing products with steeper price tags but better quality. (Image source: hul.co.in) This is a story of the rarest of the rare unicorn, ...

As per the report, the increase is estimated to be around 3.5 percent. New Delhi: Consumers buying Surf Excel, Rin, Lux and other items will now have to pay extra bucks as the company has hiked the ...