Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups. Countries can't trademark their names, but designated travel destinations can. Sweden wants to become the ...

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse ...

The country is the only in Europe to avoid some kind of lockdown. LONDON -- Sweden’s novel approach to tackling the coronavirus pandemic has drawn both praise and fierce criticism, not just inside the ...

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