TikTok’s impact on women’s sports is undeniable, and only the beginning. As more athletes and publishers embrace a creator-first approach, TikTok will continue to redefine what sports fandom ...

The Women’s Africa Cup of Nations, which is currently in full, enthusiastic swing in Morocco, is breaking similar records.

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

TikTok has been mentioned several times so far for a reason. It’s the center of the content universe today and is largely populated by Gen Zers, who are increasingly interested in sports ...

Tammy Parlour, the Trust’s CEO, said: “The continued growth of domestic women’s sport is a powerful indicator that fan engagement, sponsorship opportunities, and media coverage are on the rise.

TikTok is looking to position itself as a hub for women’s sport content, from brands investing in women’s sport to the profile of athletes on the platform. Women’s sport has made huge strides in the ...

XX-XY Athletics went viral on TikTok last month for its advocacy of the rights of women to compete in women's-only sports and use single-sex spaces, and got notified that the video was banned from ...

Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing ...

TikTok’s second annual Discover List is here. This year, the app is spotlighting global creators who are making a positive impact, both on and off the platform. Divided into five categories ...