Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

When the new Apple store opened in Downtown Detroit, company CEO Tim Cook spoke with 7 News Detroit about the store and the Apple Academy the company has opened in the revitalized city.

Apple users will be able to download augmented reality today. — -- Apple CEO Tim Cook said he is "encouraged" by President Donald Trump's discussions with Democrats to protect the status of ...

Apple's Tim Cook attended President Trump's gathering of business CEOs via satellite, and committed the company to working with the administration. After apologizing that he couldn't be present in ...

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It's no secret that Apple hasn't exactly been at the forefront of the AI revolution, which is somewhat unexpected given the head start it had with Siri more than a decade ago. Since then, the company ...

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg’s Mark Gurman. The meeting came after an earnings call in ...

Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had ...

Shares of the iPhone maker Apple Inc. were heading south in late trading today after it failed to offer much clarity on the long-term impact of President Donald Trump’s tariffs. Growth in its closely ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...