A Google Analytics goal may be retroactive, but you cannot view such goals. Google Analytics allows you to set goals that monitor when a user makes a purchase or signs up for a newsletter. After the ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Small business owners often struggle to track their companies' key performance indicators (KPIs) because of their packed schedules and limited time to dig into the right tools or reports. However, ...