As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...

Whether you want to change your own behavior or your customers’, or encourage a loved one or employee toward change, the internet is not short of suggestions. There are a million and one articles and ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Breaking a bad habit can feel like swimming against a current. You know it isn’t serving you, but your brain defaults to it anyway. A bad habit is a learned behavior that’s performed automatically in ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

If you want customers to change a behavior, it’s easier to do so in response to a real problem. If not, don’t feel too bad. The “smart” juicing startup collapsed a mere sixteen months after launching, ...