Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed?

With so many businesses prioritizing data modeling to analyze user behavior and context, you would expect Twitter to have the king of algorithms. And therein lies the problem, and the solution.

Twitter just agreed to buy its long-time partner Gnip, a data company that anaylizes and sells Twitter data to a host of third parties companies. Gnip is the largest provider of social data in the ...

With the expanded agreement, Twitter will move its offline analytics, data processing and machine learning workloads to Google’s Data Cloud.

Twitter is testing giving access to a certain amount of data related to users' accounts. But unless it maintains access to Timeline data, the analytics have minimal value.

IBM and Twitter today announced a partnership that allows them to collaborate in a variety of ways to join social media data with enterprise apps and analytics.

Instead, it will use its own in-house big data analytics team, which it developed around its acquisition of Gnip in 2014, to seek to build direct relationships with the data companies, brands and ...

If you’re not heavily involved in the social media landscape you may not be aware that around June Twitter rolled out a free analytics platform accessible via the Ads section of its website ...

IBM and Twitter announced a far-reaching alliance to apply data from the microblogging service to solve business problems.

The collaboration between IBM and Twitter will revolve around the following: Twitter data integration with IBM's cloud-based analytics services such as Watson Analytics.