Using these four types of metrics in a comprehensive measurement system will give you the best possible view of the performance of your customer experience.

But measuring the business outcomes with data and analytics (D&A) is difficult, complex and time-consuming. In this article, we define the 5P of D&A measurement, i.e., purpose, plan, process ...

This is the type of broad measurement researchers are interested in when it comes to news consumption. To match it to the passive data, a list of over 2,500 local and national news organizations’ ...