Ever wondered what a native ad was versus a sponsored ad on websites or videos? Well here we go through the basic kinds of online advertisements that you may see on seach engines, websites, social ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms’ A-B testing of online ads and uncovers significant ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...