Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

Google has two types of web crawling - one is for discovering new content and one is for refreshing content that has already been published. Google utilizes two types of crawling methods when it goes ...