You don't have to be an influencer to get attention on social media, and your posts don't need to rack up a million views in order to make a difference to your bottom line. For small businesses, what ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today we have access to a lot of media channels. They fall into one of three types of media: ...

Workers say the social content types that they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social. The ...

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of ...

Social media plays a crucial role in Americans’ news consumption. Half of all U.S. adults say they at least sometimes get news there, according to a 2023 Pew Research Center survey. Those who get news ...

Linda Kaye does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

In debates among academics, journalists, and across dinner tables around the globe, people question whether social media is making modern society less empathic. These types of debates occur ...

There are few contemporary behaviors more common—and at the same time more controversial—than social media. The vast majority of adolescents and adults use some type of social media regularly, with ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...