The age-old art of anticipating the needs of others is now a key component of a successful business strategy. Specifically, anticipating customer needs is essential for modern companies looking to ...

The typical startup trajectory involves creating a product first: An entrepreneur has an idea, builds an app that addresses the idea and iterates on the app while trying to find customers who need it.

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

In our last article, we explored the ways that social distancing has changed two key forms of sales conversions: in-person meetings and large trade shows and conferences. But it is not just networking ...

In today’s competitive business landscape, entrepreneurs constantly seek ways to enhance customer experience to drive business loyalty. Understanding and prioritizing customer needs is paramount to ...

Here’s what you must track to understand what’s on the minds of your customers and what influences their buying decisions. Only 54% of sales professionals go beyond selling their product and help ...

Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

AMSTERDAM--(BUSINESS WIRE)--BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact ...

In an era where AI and digital transformation dominate boardroom discussions, many leaders are overlooking the most fundamental principle of business success: truly understanding the voice of their ...

It’s not new news. In the dynamic landscape of field service, technology, and innovation are pivotal. But let’s focus less on the direct benefit technology adoption has on your pocketbook and more on ...

In the ever-changing landscape of employer services, understanding the nuances of your clients’ industry can help you better tailor your services. Joey Lee, Director of Sales at Hawaii Dental Service ...