Research shows that more and more smart TV owners are converting from cable to the modern app-centric viewing experience. Hub’s latest “Evolution of the TV Set” study shows that smart TVs ...

28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23% When you purchase through links ...

BOSTON—A year into the pandemic, consumers’ new habits of increased TV viewing and streaming are becoming entrenched, according to the latest Hub Entertainment Research study. Even so, things aren’t ...