Sony Corp. said on Wednesday it will soon sell a record deck that plugs into a computer to let vinyl collectors convert their analogue recordings into digital form.

Vinyl’s unlikely comeback story is linked to a combination of slick marketing, claims of superior sound, its polysensorial character and how it evokes nostalgia to construct and reconstitute memory.

Sony Corp. said Wednesday it will soon sell a record deck that plugs into a computer to let vinyl collectors convert their analogue recordings into digital form.