J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

IKEA is opening a new Roblox-themed store and you could get paid to work there. "The Co-Worker Game," which launches on June 24, is a virtual store within Roblox and lets players enjoy working in IKEA ...

Continuing its digital experimentation, Bloomingdale's has tapped virtual experience developer Emperia to create a multi-brand virtual store for the holidays, per a press release shared with Retail ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading developer of augmented reality technology, has announced the release of its new virtual store platform. The platform allows brands to ...

Adding another brand to the virtual store trend, J. Crew launched a virtual store through a collaboration with experiential e-commerce company Obsess, the retailer said in a press release Friday. In ...

Japanese skincare brand Tatcha on Thursday debuted a virtual store powered by Emperia to promote its Forest Awakening body care collection, which recently entered Sephora, according to a press release ...

Global retailer Sunglass Hut is partnering with virtual reality technology developer Emperia — creating a virtual reality store called “Sunglass Hut Utopia.” The virtual store features a gaming moment ...

The virtual store is back—and it’s the best retail experience we could have gotten during a COVID-19 lockdown. Rather than resembling a printed catalog transformed into online form, as most e-commerce ...

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Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, thanks to its partnership with experiential commerce firm Obsess, company representatives told WWD. The ...