Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial impact.

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses are learning how influencer marketing may help increase brand awareness, ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

The B2BMX 2026 sessions elevate the craft of modern B2B marketing that is equal parts high-impact learning & the exchange of ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.