Big data is new and “ginormous” and scary –very, very scary. No, wait. Big data is just another name for the same old data marketers have always used, and it’s not all that big, and it’s ...

Bubbling around and through the advertising ecosystem is what some have called "Big Data." Is it demo data? Location data?

Big Data refers to the huge data you own and that you can use for different purposes using different methods. Check out what is the meaning of Big Data.

Explore big data’s journey, diverse structures and impact on industries, while addressing crucial security and privacy considerations.

How do we define just what precisely counts as ‘big data’ and does it have more to do with what we do with our data rather than how much of it we have piled on our servers?

Big Data isn't new, but with increasingly powerful servers, machine learning, and AI, data can be used to provide previously unseen insights in your life.

Just ask a statistician. Big data is simply anything that won't fit in Excel. This was the conclusion of a panel of experts at the eMetrics Summit this week, and what they meant was, if one uses ...