Consumer Behavior in Services. Consumer behavior includes the processes and motives that drive consumer buying activities. Consumers typically make purchases in a systematic way, with the time ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations ...

Consumers can discern whether a product is designed to help them or to extract value from them. And in health, trust ...