What’s the big idea? We are all creative beings because making your life is the ultimate creative act. For those who choose to tune their senses as artists, there are 10 key principles to improving ...

We explore what is creativity and what it is not with Robert Root-Bernstein. Most of us know someone who is creative. But what makes a creative person an innovator? Is it mere intelligence. Is it ...

Forbes contributors publish independent expert analyses and insights. Leadership professor, job market journalist-analyst, business advisor. “What we need around here is more creativity.” Those eight ...

Creativity is a vital skill for personal and business success, yet many people struggle to nurture it — or they believe they can’t. Here are some practical steps and principles to align your mindset ...

I recently finished reading an interesting book by Rick Rubin, The Creative Art: A Way of Being. (I was not paid and never met the author.) One of the clear messages of this book is that creativity ...

I’ve had my fair share of mortifying moments, but I’d never heard the term creative mortification until I happened upon it in author Peggy Orenstein’s newest book, Unraveling. While others were making ...

Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

Chloe Preece, ESCP Business School and Hafize Çelik, University of Bath Is computational creativity possible? The recent hype around generative artificial intelligence (AI) tools such as ChatGPT, ...