Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Janet Lam is an AI solutions expert and the founder of Building Blocks Business Planning, helping businesses thrive through innovation. Economic uncertainty can leave even experienced business owners ...