Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

AM Best is holding its market segment outlook on the U.S. personal lines segment at stable, citing in part aggressive rate increases and portfolio management measures that have led to meaningful ...

SINGAPORE--(BUSINESS WIRE)--AM Best has maintained its market segment outlook on the Philippine non-life insurance market at stable, citing factors that include robust growth prospects, driven by ...

OLDWICK, N.J.--(BUSINESS WIRE)--AM Best is maintaining its stable market segment outlook on the U.S. commercial lines insurance sector for 2025, due partly to its persistently strong underwriting ...