Houston Chronicle

What Is the Difference Between a Marketing Mix & a Promotional Mix?

Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of the ...
Houston Chronicle

Which Element of the Marketing Mix Would Include Advertising & Sales?

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a specific ...
Business Wire

Analyzing the Impact of Marketing Mix Elements on Brand Loyalty for an Outdoor Advertising Company | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix strategy on the advertising industry. A leading outdoor ...
Business Wire

Developing a marketing mix strategy to improve market reach for an infused water manufacturer | A Quantzig success story

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest case study on developing a marketing mix strategy for an infused water ...