Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. You know you need content. Blog posts. Emails. Lead magnets ...

Far from devaluing creativity, the AI boom is making it one of the most expensive skills in tech. A job listing for a content strategist at OpenAI, posted earlier this week, comes with a pay package ...

For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed.

Content is more than just words on a page — it’s a driver of change, a system of interconnected parts and a strategic force in digital transformation. From content modeling and taxonomies to AI ...

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake.

Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) ...