That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

As a business owner, a key component to your business plan is likely how to promote your product. It's important to create an efficient, results-driven marketing and advertising strategy, especially ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Out-of-home media and IRL marketing company Outfront Media has tapped Epic Games marketing exec Stacy Minero as its new chief ...