Forgoing the articulation of a problem statement and focusing on paradox leads to more effective communication with your organization’s supporters.

Kinni: Why is the ability to formulate problem statements important? Repenning: Failing to articulate a problem statement reinforces the status quo–it’s the enemy of innovation.

A problem statement is the guidance you need to deliver a useful product. For that reason, it is important to keep your problem statements action-oriented.

Explore the power of problem statement advertising and audience awareness to enhance your copywriting effectiveness in the digital age.

The Carbon Logic Problem Statement An acclaimed mountaineer, a Baptist minister and a distinguished economist were stuck in a pit. The mountain climber said, “Stand back boys, I’ll have us out ...

Even today, many enterprises are still struggling to be truly data-driven—that is, able to process all relevant data appropriately and in a timely fashion to make better business decisions.