Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

Hey, brands, let's get one thing out of the way before you go all in on "clipping." If it's an ad, it needs a disclosure. Clipping, where creators edit longer videos (like podcasts or livestreams) ...

Scroll through TikTok, Instagram Reels, or X on any given evening and you’ll encounter a familiar pattern: a fifteen-second podcast clip where a founder drops a hot take, a streamer highlight reel ...