MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional softball league.

MLB is investing in women's professional softball league Athletes Unlimited as women's sports boom.

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's ...

Little League runs World Series tournaments for baseball and softball, and girls are attracting more attention at both this ...

Is women’s pro softball here to stay? The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power.

When the Sooners are on the bases, they throw up a tribute to the OU gymnastics team, which helps increase the visibility of women's sports everywhere.