Have you ever thought you’d be good at hawking digital meatballs or helping someone pick out the perfect Lack? Do you find yourself frequently lost in the haunted furniture store of the Roblox game ...

Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox. Ikea's virtual employees will be paid the same rate as a London co-worker — £13.15 / ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Later this month, a select number of people will know what it feels like to earn a higher salary working a retail job on Roblox than some people actually make in person. Starting on June 24, Ikea is ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The Swedish retailer announced in a press release Monday that it will be launching “The ...

While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

Eighteen-year-old Rush Bogin’s friends jokingly describe him as “a nerd who plays video games” that have fallen out of favor among other kids his age. But the niche interest is paying off for Bogin — ...

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