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Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world / Frederick Allen

Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a global enterprise whose trademark is the most familiar - and inescapable - commercial symbol in ...
AOL

What's In Coca-Cola's Secret Recipe? This YouTuber Claims To Have Cracked The Code

The YouTuber named LabCoatz has shaken the soda world with claims that he cracked the code on the flavor of original Coca-Cola. Using a mass spectrometer and a whole lot of science, LabCoatz — real ...
Hosted on MSN

YouTuber claims he’s finally cracked Coca-Cola’s secret recipe after 130 years

A 25-minute YouTube video about chemistry doesn’t usually go viral and rack up 715,000 views in under 17 hours. But a new video by LabCoatz reveals that he’s cracked one of the most guarded trade ...
Law

Defendant in Coca-Cola trade secrets theft case seeks trial delay

ATLANTA AP - A former secretary at The Coca-Cola Co. charged with conspiring with two other people to steal trade secrets from the world's largest beverage maker in an effort to sell them to rival ...