With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is ...

Alongside Barstool, leading the upcoming Internet Invitational, a newly created YouTube golf tournament with a $1 million ...

LIV's new TV series and the PGA Tour's YouTube enhancement make an interesting point about the rival league's impact.

LIV Golf 's first season was exclusively available on YouTube. Streaming the events was free and there were no commercials. Then, in January, LIV and The CW network reached a multi-year broadcast ...

Should you go down a YouTube rabbit hole in search of golf swing advice? Peter Kostis and Gary McCord discuss.

We sat down with Good Good's CEO to see how the YouTube stars are hoping to make name for themselves on golf's biggest stage.

YouTube golf is coming to the PGA Tour. In a first-of-its-kind event, golf influencers will take center stage on the eve of the Tour Championship. Dubbed “space camp” for YouTube golfers, the ...

The 25-year-old is one of the best-known creators in the burgeoning YouTube golf scene. It’s a space that has seen not only rapid growth, but also increasing influence, in the golf world.

Prominent YouTube golf creators will compete for an unrestricted sponsor exemption in the PGA TOUR’s Myrtle Beach Classic, tournament officials announced Friday.

The Creator Classic took center stage at East Lake on Wednesday with Good Good Golf's Brad Dalke winning the event—and the $100K prize—in clutch fashion. But it was another YouTube golfer who was busy ...

Two-time major champion Xander Schauffele shared his thoughts on YouTube Golf while holding a press conference ahead of the US Open.

I saw the future of golf Wednesday afternoon on the East Lake Golf Club putting green. There, 2019 Open champion Shane Lowry ...