Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

Barbie x HEWI bathroom collection celebrates each person's uniqueness and self-expression. It offers versatility in bathroom ...

Barbie just took bedtime to a whole new level of fabulous. Printfresh, the beloved brand known for its whimsical, ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

Barbie Forteza could not hide her excitement when she finally saw the official poster of her upcoming horror film, "P77." ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises concerns.

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...