Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
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The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack offerings.
Nutella maker Ferrero Group is buying cereal giant WK Kellogg Co in a $3.1 billion deal. Shares of WK Kellogg jumped more than 30% in early trading.Ferrero said that it “plans to invest in and ...
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MLive - GrandRapids/Muskegon/Kalamazoo on MSNKellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’Officials are welcoming an Italian sweets company to town as it finalizes a mega deal to buy an iconic Michigan company that helped redefine breakfast. Ferrero Group — the makers of Ferrero Rocher, Nutella and a slew of other tasty treats — is set to buy Battle Creek-based WK Kellogg Co,