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U.S. Corn Flakes Creator Kellogg Bought By Italian Candy Maker Ferrero For $3.1 Billion
The Italian food giant Ferrero is expanding its North American portfolio by acquiring WK Kellogg, known for iconic brands like Froot Loops, Rice Krispies and Corn Flakes. Ferrero, known for brands like Nutella and Kinder, announced it will buy WK Kellogg’s for $23 a share, representing a total enterprise value of $3.1 billion.
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22 Old School Cereals That Deserve A RevivalThese discontinued cereals bring back so many nostalgic (and delicious) childhood memories. Hopefully, brands take note that we want these cereals back!
The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...
The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.
Paige Wester, who moved to the UK from the United States, has visited a Sainsbury's supermarket for the first time and has ...
WK Kellogg is the second-largest cereal manufacturer in North America. Its cereal brands include Special K, Frosted Flakes, Raisin Bran, Froot Loops, Frosted Mini-Wheats, Kashi, Corn Flakes, ...
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