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Nutella maker Ferrero plans to buy WK Kellogg for $3 billion

Snap, crackle, sale: Nutella maker Ferrero plans to buy WK Kellogg for $3 billion

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales.

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Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

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Nutella Maker Ferrero to Buy WK Kellogg for $3.1 Billion in Landmark Deal

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Italy’s Ferrero agrees to buy Kellogg in $3.1-billion deal

Ferrero International SA agreed to acquire WK Kellogg Co. for an enterprise value of $3.1 billion, pushing the Italian family-owned candy business further into the lucrative US market.

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Ferrero to take over US breakfast cereal giant Kellogg

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Nutella maker Ferrero plans to buy century-old cereal maker WK Kellogg for $3.1 billion

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Breakfast cereal sales declined for decades before Kellogg’s sale to Italian company

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American...

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Axios · 1d

Kellogg to be acquired by Nutella maker for $3.1 billion

Kellogg’s bought for $3.1B by Nutella parent company

Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero Group, which owns Nutella and Kinder.

mlive on MSN1d

Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.