Meghan Markle's road to a strong lifestyle brand has been rocky, to put it lightly. The brand, which started out as American Riviera Orchard, was fraught with paperwork and trademark issues that seemingly led to a rebrand: to her new brand,

What Will Markle’s ‘as Ever’ Sell? Markle said the new company will feature the same products sold under the American Riviera Orchard, including fruit preserves and “many

Duchess of Sussex Meghan Markle announced her lifestyle brand As Ever, and included a photo with daughter Princess Lilibet on the website.