This Ramadan, Al-Futtaim Toyota and Memac Ogilvy have teamed together in an effort to redefine how consumers celebrate — by ...

As Fairmont embarks on its next phase of growth, Bacchus GCC will ensure that the brand’s stories of craftsmanship, culture, ...

"Integrated shopper marketing blends online and offline consumer experiences," says FLC Marketing Group, Ganesh Iyer.

Derek Green has led award-winning campaigns for global brands, including Verizon, Samsung, KFC, Novartis, P&G, Coca-Cola, ...

Memac Ogilvy's Ghassan Maraqa gives inputs to pressing topics the industry is contemplating such as culture, creativity, ...

The campaign positions Hyundai as an innovative, sustainable, and humane brand, and inspire people to feel connected during the holy month.

MMS' Content Solutions Director Elie Raad speaks to Campaign Middle East about how brands can resonate better with audiences during Ramadan.

The KFC campaign, brought to life by TBWARaad, Hearts & Science, and PLG, used a multi-platform approach for maximum reach.

Action Global's scope of work will cover the full spectrum of corporate communications responsibilities for The First Group ...

PHD MENA’s Ban Samara says AI should complement – not replace – the spiritual and communal essence of Ramadan.

ATL Media's Medhat Houalla writes on shifts in the media landscape and provides strategies to tackle the rising trend of ...

LPS Brands’ Gareth Mankoo talks about finding the balance between data and creativity: Data informs; it doesn’t think for you ...