We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. Here are 10 examples of when brands have taken a ...

We’ve compiled the predictions of a band of social media experts, with 14 in total, across social commerce, generative AI, creators and platforms.

A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.

Naturally, word of mouth is the aim of any brand PR stunt, with many big brands using the approach as an alternative to expensive digital ads. So, with this in mind, here’s a run-down of some of the ...

What might shape ecommerce as we head into 2024? We asked the experts for their predictions and trends.

Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social? We look at the tactics that have ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take.

These digital marketing campaigns not only drive footfall to restaurants, but also help McDonald’s to increase brand loyalty and engagement. We’ve put together ten campaigns from across the world ...

Image: Shutterstock The conversation around retail media is wide-ranging and fast-moving, with many predictions about how this dynamic channel will grow and change going into 2024. So far, we’ve taken ...