Step into the world of oddly satisfying science with experiments that create pure ASMR moments. In this video, we explore a series of fascinating scientific demonstrations designed not only to ...

Discover the world of mesmerizing ASMR and astonishing experiments that showcase the incredible work done by talented innovators. In this video, we bring you the perfect blend of satisfaction and ...

The company is previewing a new research experiment that uses AI and a phone case shaped like human ears to make it easier to create ASMR videos with just your phone.

I spoke to Burton and Dorsey Shaw, a writer and producer for BuzzFeed Video, about the ASMR experiment, why Facebook Live is so weird right now, and how BuzzFeed is trying to move beyond one-off stunt ...

They conducted two different experiments among people who identified as experiencing ASMR, as well as a control group made up of people of the same age and gender who did not experience ASMR.

"It's hard to turn a viral phenomenon into legitimate science," says Dr. Bryson Lochte, who published a key research paper on the little-understood phenomenon of ASMR.

The science is nascent and a little squishy, but researchers are trying to better understand ASMR — a feeling triggered in the brains of some people by certain soft sounds and gentle gestures.

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it?