A pleasant tingling sensation originating from the scalp and neck, which can spread to the rest of the body, is called the Autonomous Sensory Meridian Response (ASMR). It’s a deeply relaxing sensory ...

Traditional massages and sound-healing sessions are fine, but what if you could unwind using the very ASMR techniques you ...

You know that amazing, tingly feeling you get when someone plays with your hair? That’s ASMR i.e. Autonomous Sensory Meridian Response. Dubbed as one of the best ways to relax your body, this ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. If you’re reading this, you’re probably stressed. Never fear: We ...

Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Crashing waves. The glug of wine. A pitter-patter of rain. The kind of ASMR capable of shifting your brainwaves into an instant state of chill. But for the latest beauty trend, it’s not just about the ...

Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and makeup routines. ASMR videos, which are meant to cause a tingly body ...

In June, China banned and excised videos of sound effects while claiming to cleanse its internet of pornography. YouTube had already demonetized the genre in a sex panic; now PayPal is banning people ...

Yu Min-jung, a YouTuber specializing in spine-tingling ASMR videos, changes her role once or twice a week. From a late-night barber to a dermatologist, then from a scalp therapist to a caring friend ...