The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. So far, the ...

In November last year B2B Marketing published a blog of mine on the subject of mobile websites and their potential value to B2B marketers. In that post I argued that the worldwide take-up of ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well laid out in February 2020, ...

SMS alerts, audio podcasts and using social media are all techniques that the IAB suggest should be used. Chris Probert, IAB project manager, said: “Through the collation of research, best practice ...

"Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, if you're a B2B ...

[Editor's note: The following opinion piece originally appeared on mobilemarketer.com. Ryan Willumson is the Co-Founder and COO of Industry Dive, the publisher of Marketing Dive.] Imagine I told you ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs and identify further sources ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The big focus of most of the major marketing clouds that have launched in ...