The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research. So far, the ...

In November last year B2B Marketing published a blog of mine on the subject of mobile websites and their potential value to B2B marketers. In that post I argued that the worldwide take-up of ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

SMS alerts, audio podcasts and using social media are all techniques that the IAB suggest should be used. Chris Probert, IAB project manager, said: “Through the collation of research, best practice ...

As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well laid out in February 2020, ...

[Editor's note: The following opinion piece originally appeared on mobilemarketer.com. Ryan Willumson is the Co-Founder and COO of Industry Dive, the publisher of Marketing Dive.] Imagine I told you ...

"Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, if you're a B2B ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The big focus of most of the major marketing clouds that have launched in ...

Consumer preference for accessing content through mobile devices is now almost universal. Business buyers are not far behind, using their devices to research their needs and identify further sources ...

Mobile devices are rapidly becoming the first screen many B2B buyers use to conduct research and browse the web. A majority (82%) of respondents to Demand Gen Report‘s 2015 Content Preferences Survey ...

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue ...