It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the right strategy, it is an art you can enjoy. The Fast Company Executive Board ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Forrester’s 2026 B2B Marketing, Sales, And Product Predictions: B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI According to Forrester’s (Nasdaq: FORR) B2B ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. Last year, 2021, was the year of product-led growth (PLG) ...

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a ...

B2B commerce is under more and more pressure to meet the demands of a tech-savvy, digital-first consumer who has brought over all their expectations about service and experience from the B2C world, ...

50% of product launches fail. So, how do you stand out in this loud and crowded marketplace? Read this guide to find out. The launch of a new B2B product or service should be an exciting time for ...

Canva, a free online graphic design tool, wants to make business easier. That's the idea behind its latest brand campaign – “What Will You Design Today” – now in its fifth iteration. The tagline sums ...

CAMBRIDGE, Mass., October 28, 2025--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational ...