Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it. What exactly is beacon technology? They are low-powered, low-cost ...

After indoor positioning with Wi-Fi, beacon technology is a massive step forward in ambient context identification, which is why this technology is all the buzz of late. Beacons allow for ...

The term “beacons” is a buzzword that has been circulating the marketing industry for a few years now. While not an extremely new technology, according to findings by ABI Research, the use of beacon ...

Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, ...

How many people will trade in their privacy for a few extra deals? Beacon technology vendors will need to provide lots of benefits to the users to get them on board. One of the highlights of this ...

Estimote, a beacon company whose small, wireless sensors and accompanying software provide indoor location technology to some of the largest retailers as well as 65 percent of the Fortune 100, has ...

Swirl, an early pioneer of beacon trigger technology, reported that 73 percent of consumers say they are more likely to buy in-store when they receive beacon-triggered content and offers.

There’s a new technology out there that you will be hearing a lot about over the coming months. It sends a wireless signal to your cell phone and provides you with push notifications about th… ...

Beacon technology-placing beacons to send location-based information and offers to these mobile devices-could have a similar impact in the travel industry and beyond. Evan Schwartz, CEO of ActionX, a ...