The who’s-who of Orange County’s well-heeled women have another reason to buy vanity magazines. Irvine-based Allergan Inc. is about to launch a $50 million advertising campaign,consumer-targeted ...
As medical aesthetic rivals sign up galaxies of star spokespeople, AbbVie continues to go in the opposite direction and focus on the everyday users of its beauty products. The drugmaker is holding ...
No longer just for celebrities and socialites, Botox is putting real people in the spotlight for its latest campaign. AbbVie’s new documentary-style Botox campaign switches up previous high-style ads ...
Botox has surged in the pandemic. Here's how it's using targeted marketing to keep customers hooked.
Botox sales have been skyrocketing during the pandemic. Allergan, the parent company of Botox, is trying to capitalize on the demand through its marketing. It has set up an internal agency, revamped ...
Seeking a content creator for a botox ad. Production states: "The project is short with a tight turnaround time with the deadline being this week as soon as possible. Only one video is needed of a ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 13 min 58 sec ago 19 min 7 sec ago By Gillian Follett - 1 hour 53 min ago By Ewan Larkin - 1 hour 53 min ago By Jack Neff - 2 hours ...
The U.S. Food and Drug Administration has chastised Allergan for what it called "misleading" advertising for popular anti-wrinkle drug Botox. Among other things, the agency said the ads fail to ...
CHICAGO, Feb 1 (Reuters) - The maker of the wrinkle-smoothing blockbuster drug Botox -- used by Hollywood's elite and news anchors everywhere -- is taking jokes about its most famous product seriously ...
Walk into a Sephora cosmetics store anywhere, and you’ll be bombarded with slickly packaged products promising to make you look radiant, smell good and feel gorgeous. Yet almost hidden among those ...
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