IBM and Twitter unveiled a lineup of new "insight as a service" offerings Tuesday to allow customers and business partners to more easily extract actionable business intelligence from the ...

Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics are used to transform data into insights that help businesses across industries identify ...

Twitter offers brands a great opportunity to reach and engage with a large audience and increase brand popularity. When… ...

International Business Machines Corp <IBM.N> on Wednesday announced a partnership with Twitter <TWTR.N> to help shape business decisions using data collected from tweets worldwide.

If you’re not heavily involved in the social media landscape you may not be aware that around June Twitter rolled out a free analytics platform accessible via the Ads section of its website ...

What is Business Analytics? Business analytics is the practice of using data, statistics and technology to analyze business performance, uncover trends and make informed decisions.

Instead, it will use its own in-house big data analytics team, which it developed around its acquisition of Gnip in 2014, to seek to build direct relationships with the data companies, brands and ...

Mobile app analytics and marketing startup Grab has partnered with Twitter to launch a suite of tools that helps advertisers identify and track user behavior from Tweet to purchase. The Los ...

It's well known that one of the missing parts of Twitter's offerings for publishers is an in-depth analytics platform. Last year, the network started offering a Tweet button which publishers could ...

Twitter today announced an analytics service for publishers--especially the publishers of the 3 million sites that use the "tweet" button. On stage at the TechCrunch Disrupt conference, Twitter's ...

Twitter's new Web Analytics will make the microblogging service more attractive by quantifying results. Here's a taste of what you can expect.

Some of the coolest business analytics tools in 2022 included Microsoft Power BI Datamart, Tableau Cloud, Starburst Galaxy and Alteryx Analytics Cloud.