CW took the industry to another level before last year's upfront market -- announcing it was matching online commercial loads with that of traditional TV airings, and then selling this to marketers.

The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them. Dawn Ostroff ...

The CW?s Shopkick program and Cwingo game will help connect advertisers with the network's young audience via two channels they are heavy users of: social media and mobile phones. Using Shopkick?s ...

The CW has finished up its upfront sales for the year, finishing up in line with its performance last year, an individual with knowledge of the negotiations told TheWrap on Wednesday.

There’s so much story in the CW’s “All American” that it has spilled out into the show’s commercial breaks. Over the course of five separate episodes and many weeks, Microsoft has worked ...