"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There’s nothing quite like going all out for Halloween! It’s the one time of year where you can fully ...

Influencers are becoming more creative every day, transcending natural makeup looks by incorporating elements of bright eye shadows, creative shapes, and sticker pearls into their everyday routine.

A Massachusetts makeup artist has skyrocketed to fame on TikTok, amassing millions of followers. Mikayla Nogueira was first introduced to makeup at a Lakeville haunted house when she was 8 years old. ...

Sarah Fritz, a 22-year-old Australian content creator, sits down with PEOPLE to break down how she ushers in the spooky season @sarahfritzmua (3) Sarah Fritz, a 22-year-old Australian content creator, ...

Walker was inspired by the makeup rituals of others from a young age, but it wasn’t until a chance placement in the Harvey Nichols’ beauty department that he was able to experiment with makeup as a ...

I had fun with makeup when I was young because I was a competitive cheerleader in high school and for competitions we had to wear eyeshadow. But I didn't start wearing mascara until I was around 13 or ...

TO SOCIAL MEDIA THING. SHE TOUTS MILLIONS OF FOLLOWERS ON TIKTOK AND SHE’S SHARING WITH US WHAT SHE CREDITS FOR HER SUCCESS ON THE PLATFMOR MAKAYLA. NOKIERA FIRSTAS W INTRODUCED TO MAKEUP AT A ...

The legendary makeup artist Pat McGrath has been appointed as the Creative Director of Louis Vuitton's inaugural makeup line. Louis Vuitton has tapped the renowned makeup artist Pat McGrath to lead ...

These stylish eyeshadow palettes will offer matte, shimmer, glitter, and metallic finishes on any look. They have nude ...

'Just Makeup' transforms makeup artistry into a high-stakes survival competition, showcasing South Korea's top talents battling through creative, technical, and emotional challenges. 'Just Makeup' ...