“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an afterthought in the rapidly expanding ...

tvScientific, the leading connected TV performance advertising platform, today announced the strategic appointment of industry veteran Michael Bilow, as its first head of data science, as well as ...

Whether that’s adjusting tactics pre-match, predicting outcomes or preventing injury, data science is changing the game. The ...