Related Terms: Demographics; Target Market Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in ...

Segment Based on Demographics The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa. This is where customers are targeted based on shared traits.

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location ...

Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...

Be careful when using only one demographic profile to attempt to create a market segment. If you choose consumers age 18-39, you might be including both men and women, who are looking for ...

Audience segmentation is a frequent strategy used to activate marketing campaigns for a group of consumers who share a set of characteristics. For example, “males 18-24” or “high income ...

Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...