Examples of Digital Advertising. Digital advertising refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held ...

An ad-measurement firm called Guideline estimated last month that ad spending on these digital video platforms is eclipsing traditional TV for the first time ever.

The stories and examples of digital ad fraud that I've seen over the years could fill up encyclopedias. You can't solve ad fraud or even reduce it if you don't understand what it is (really) and ...

5 Examples of Print Advertising and Digital Marketing Integration Done Right Let’s take a look at five notable integrated marketing campaigns that gave their advertisers a significant bang for ...

WSJ digital-advertising reporter Patience Haggin explains why Google and Meta’s dominance is fading and how TikTok and streaming platforms are shaking up the industry. Luke Vargas hosts.

A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.

Some marketers justify continued digital media spend, despite ad fraud, because they got lower prices. Here's why that doesn't hold water.

Meta Platforms' ad business faces significant headwinds in 2023 but should rebound over the next several years.

Beto O'Rourke, the Democratic congressman challenging Ted Cruz is embracing digital advertising, which is indicative of a larger shift.

Cooler Screens, which replaces food and beverage cooler doors with digital-advertising displays, has become profitable.